Get Gardening
Social Strategy & Content System
The Challenge
Position a kids’ DIY gardening kit as a fun, screen‑time‑friendly activity and grow repeat purchases via content.
Our Approach
Built a modular content system: 30‑day reels bank (how‑tos, parent POVs, before/after), creator briefs, and a UGC pipeline. Added performance hooks: offer ladders, remarketing creatives, and landing micro‑copy for Indian parents.
The Impact
Consistent creative cadence and clearer messaging around value. Stronger engagement and a reusable pipeline for seasonal spikes.